Emerging battle fronts for Safaricom, Orange, Yu and Airtel Kenya It has been correctly observed that for the Kenyan Mobile Network Operator (MNO) the voice market is only a cash cow in a wide array of business ventures and revenue streams. Last week I wrote about the epic battle between Safaricom and Airtel in the voice and Short Message Service (SMS) market. I shall call these engagements battles as they appear to be quite a number along a couple of frontiers that our MNOs will need to fight it out over time. This is all in the bigger, long term war among the operators for favor with Kenyan consumers. In this post, I shall share some quick, simple thoughts on the various market frontiers The mobile money frontier Safaricom’s M-PESA service in Kenya has in the past two years become a globally acclaimed success . It has revolutionised lives in Kenya. The country has also become an attractive market for products building on innovations around mobile money. All the othe...
Random cogitations about innovation & entrepreneurship: Africa + The Caribbean ... As John Kieti thinketh.