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Showing posts from June, 2015

Kenya's top 20 towns on Facebook

Social media giant, Facebook estimates that there are 4 to 4.5 million Kenyans who are its monthly active users. Facebook usage patterns in Kenya are arguably strong indicators of the country’s internet connectivity patterns. Over 60% of Kenyans (2.5 - 3 million) accessing facebook at least once a month are based in Nairobi.  This is very telling especially as Kenya's second internet exchange point in Mombasa struggles to make business sense due to having too few users. I used the Facebook audience insights tool to rank Kenyan cities and towns according to their monthly active users on Facebook. Below are the top 20 cities and towns in Kenya as at 9th June 2015. Rank City / Town Facebook Monthly Active People % of Kenya Facebook Monthly Active People 1 Nairobi 2.5m - 3m 60.0% 2 Mombasa 300K - 350K 8.0% 3 Eldoret 50K - 200K 4.0% 4 Kisumu 100K - 150K 3.0% 5 Nakuru 100K - 150K 3.0% 6 Thika 50K - 60K 1.0% 7 M